3D (Giving new perspective)

Objects within an image are layered to give the illusion of depth and perspective. Unlike 2-dimensional design, using this lenticular effect allows graphics to appear more realistic. Lenticular 3D can be incorporated into most images or design styles.

• P&D 3d Environment Floating Balls
• Bulmers became the Largest print run of superlites in ireland
• bulmers christmas snow superlite campaign

Flip (Making a quick transition)

A dramatic swapping of two images-each vanishing and then reappearing from one to another. Utilizing this lenticular flip effect is most beneficial for demonstrating "cause-and-effect" or even "before-and-after" comparisons.

• simple flip from 1 woman image to another
• flipping 2 different colour cars
• Becks Superlite with flip & 3d effects combined

Motion (Bringing print to life)

With a series of images coming together to create an animation much like a short movie clip, this is the most complex lenticular effect. The illusion of motion actually comes from either a selection of video frames or sequential still images. This lenticular animation effect is great for emphasizing body movement or mechanical action.

• A speedometer clock with the needle moving & the speed changing
• a click down fone opening
• Creme Egg Going through a mincer

Morph (Transforming before your very eyes)

The conversion of one image into another is used to create the illusion of transformation. This lenticular morph effect can be used for showcasing a product or feature that may change or create change.

• a tiger morphs into a female just to illustrate the effect
• the female skin is morphed into a leopard skin
• the seasons change from summer to winter